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Toplam kayıt 187, listelenen: 41-50
Brand coolness in a competitive environment: An empirical study on starbucks Turkey
(Springer, 2020)
Brand-consumer relationship is a major area of research for many years and many aspects of brand related concepts have been studied in different contexts. As being one of the fundamental brand phenomenons, brand personality ...
Relationship between organizational commitment and organizational silence: A study in the insurance industry
(Springer, 2020)
In the study, it was aimed to determine the effect of organizational commitment on organizational silence. In this context, the related research was conducted on 416 employees working in an insurance sector company in ...
Use of artificial intelligence as business strategy in recruitment process and social perspective
(Springer, 2020)
The artificial intelligence (AI), which has started to show itself in every field of the changing business world, has now begun to manage the recruitment processes in the human resources departments of enterprises. With ...
Strategic mapping of eco-innovations and human factors: Business projects’ success revisited
(Springer, 2020)
The ongoing discussion on the firm’s competitiveness requires to focus on environmental improvements. Thus, the development of eco-innovation projects has been recognized as an essential response of the firms to the pressure ...
Queen bee syndrome: A modern dilemma of working women and its effects on turnover intentions
(Springer, 2020)
In modern business life, women cannot be adequately represented in business life, and in many cultures, male domination in the business environment continues without question. The negative impact of this male-dominated ...
Analysis of digital marketing strategies of deposit banks in Turkey via text mining twitter posts
(Springer, 2020)
In today’s world, marketing activities of organizations through social media have become extremely important. While earlier marketing campaigns of organizations were provided through television advertisements and posters, ...
Analyzing the effects of organizational trust and organizational commitment in anti-productivity behaviours in managerial approach dimension to achieve a strategic competitive advantage
(Springer, 2020)
It is observed that negative approaches in organizational functioning and attitudes towards work have recently become increasingly common. Such developments weaken employees’ feelings of commitment and dedication to the ...
Investigation of the effects of strategic management and innovation on performance together with technological capabilities
(Springer, 2020)
The acceleration of technological advances has significantly improved sectoral efficiency and provided service providers the opportunity to produce an unprecedented variety of products and services. As a result, more supply ...
A framework for robust estimation of beta using information fusion approach
(Springer, 2018)
In terms of financial management, the precise estimation of the beta of a financial asset is of vital importance. Beta is the measure of the relationship between the return of an asset or a portfolio and the market return ...
Innovativeness in family firms: Effects of positive leadership styles
(Springer, 2018)
Family business is an unique kind of business, that can be depicted by an ownership structure mostly dominated by members of a particular family, shared familial norms and values and a shared way of thinking accumulated ...