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Toplam kayıt 16, listelenen: 11-16
A brand-centric framework for ephemeral media: Conceptual approach to Instagram stories
(Inderscience Publishers, 2021)
Social media is one of the most widely investigated areas for consumer research and time-constrained, disappearing media content (namely ephemeral media) is one of the recent trends in the field with the popularity of ...
PESTEL analysis-based evaluation of marketing strategies in the European banking sector: An application with IT2 Fuzzy DEMATEL
(IGI Global, 2019)
This chapter evaluates the marketing strategies in European banking sector. In this context, six dimensions of PESTEL analysis (politic, economic, sociological, technologic, environmental, and legal) are taken into the ...
Natural language processing for global and local business
(IGI Global, 2020)
The concept of natural language processing has become one of the preferred methods to better understand consumers, especially in recent years when digital technologies and research methods have developed exponentially. It ...
Country-of-origin effect and digital marketing: Evaluating current and future of marketing
(IGI Global, 2023)
The country-of-origin effect, which has been researched extensively in marketing literature, has lately been impacted in several ways by digital marketing and associated actions. This study aims to address the issue's ...
Assessing the intersection of artificial intelligence and digital advertising
(IGI Global, 2023)
The advancements in artificial intelligence are among the factors influencing the components of various topics within the marketing and advertising industry. The usability of artificial intelligence and related technologies ...
Personalization of marketing for today and the future: The role of artificial intelligence
(IGI Global, 2024)
Advances in artificial intelligence significantly impact the marketing industry as a whole, including customers, enterprises, and the market environment. The intersection of artificial intelligence with particular marketing ...