Yazar "Uray, Nimet" için İşletme ve Yönetim Bilimleri Fakültesi listeleme
-
How to engage consumers through effective social media use-guidelines for consumer goods companies from an emerging market
Aydın, Gökhan; Uray, Nimet; Silahtaroğlu, Gökhan (Universidad de Talca, 2021)This study aims to establish actionable guidelines and provide strategic insights as a means of increasing the social media effectiveness of consumer brands. Post-related factors in addition to the contextual and temporal ...