Konu "Facebook" için İşletme ve Yönetim Bilimleri Fakültesi listeleme
Toplam kayıt 2, listelenen: 1-2
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How to engage consumers through effective social media use-guidelines for consumer goods companies from an emerging market
(Universidad de Talca, 2021)This study aims to establish actionable guidelines and provide strategic insights as a means of increasing the social media effectiveness of consumer brands. Post-related factors in addition to the contextual and temporal ... -
Social media and crisis management: The case study of cambridge analytica
(Celal Bayar University, 2020)The ever-growing use of new communication technologies and their evolving functionality transform the use of social media in businesses. The views of social media that are very different from each other, sometimes even ...