Yayıncı "Springer" İşletme ve Yönetim Bilimleri Fakültesi için listeleme
Toplam kayıt 46, listelenen: 1-20
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Analysis of digital marketing strategies of deposit banks in Turkey via text mining twitter posts
(Springer, 2020)In today’s world, marketing activities of organizations through social media have become extremely important. While earlier marketing campaigns of organizations were provided through television advertisements and posters, ... -
Analyzing the effects of organizational trust and organizational commitment in anti-productivity behaviours in managerial approach dimension to achieve a strategic competitive advantage
(Springer, 2020)It is observed that negative approaches in organizational functioning and attitudes towards work have recently become increasingly common. Such developments weaken employees’ feelings of commitment and dedication to the ... -
Being phubbed in the workplace: A new scale and implications for daily work engagement
(Springer, 2021)Phubbing is defined as the act of snubbing someone in a social setting by looking at the phone instead of paying attention. This paper aims to introduce and validate a new measure tapping frequency of being phubbed in the ... -
Brand coolness in a competitive environment: An empirical study on starbucks Turkey
(Springer, 2020)Brand-consumer relationship is a major area of research for many years and many aspects of brand related concepts have been studied in different contexts. As being one of the fundamental brand phenomenons, brand personality ... -
BSC-based evaluation for the factors affecting the performance of wind energy companies
(Springer, 2020)This study aims to identify the significant factors which improve the performance of wind energy companies. For this purpose, a detailed literature review is conducted, and eight different performance evaluation criteria ... -
A comparative analysis of incremental and disruptive innovation policies in the european banking sector with hybrid interval type-2 fuzzy decision-making models
(Springer, 2020)Nowadays innovation is a key issue in all business sectors, maintaining a positive correlation with the countries' economic development. The banking sector stands out among the different economic sectors, as globalization ... -
Consensus-based multidimensional due diligence of fintech-enhanced green energy investment projects
(Springer, 2021)The purpose of this study is to provide a hybrid group decision-making approach to evaluate fintech-based financial alternatives for green energy investment projects. First, the multidimensional factors of due diligence ... -
Digital transformation of human resource management: Digital applications and strategic tools in HRM
(Springer, 2020)The introduction of computers in every field of life as the ever-expanding and widespread communication technology, cause significant changes especially in business life. With the internet and technology changing our lives ... -
Documentary risk in international trade
(Springer, 2018)International trade is more risky than domestic trade. First of all international trade is effected cross borders between two different countries. Different countries have their own law, and culture, and language. Customs ... -
Economic contributions of the Ottoman Bank in the Ottoman Empire and the Turkish Republic
(Springer, 2018)The Ottoman Bank had a special place in the Ottoman Empire during the development of monetary and credit institutions. Founded in 1863, the Ottoman Bank functioned as the central bank for many subjects in the Ottoman Empire, ... -
The effects of strategic design on business operations
(Springer, 2018)Organizations are structures that are constantly progressing, interacting with their external environment. During these interactions a lot of decision-making and selection processes take place. Some of the decision-making ... -
The effects of trade wars between us and china on the financial performances of the companies
(Springer, 2020)Tariffs that the USA has implemented in some products toward China have recently caused trade wars. Trump, who was elected US president in 2016, triggered trade wars due to his protectionist attitude towards China. That’s ... -
Examination of effects of competitiveness on businesses and countries
(Springer, 2020)“Innovations” in the changing world of competition together with the developing technology and globalizing markets have become the most important factor in the fact that businesses create difference. In the beginning, ... -
External borrowing issue in Ottoman Empire (1854-1876 term)
(Springer, 2018)By the beginning of the Nineteenth century, foreign borrowing was put on the agenda since it was understood that fiscal structure of the state could not be sustained by internal dynamics; yet, foreign borrowing did not ... -
Fintech investments in European banks: A hybrid IT2 fuzzy multidimensional decision-making approach
(Springer, 2021)Financial technology (Fintech) makes a significant contribution to the financial system by reducing costs, providing higher quality services and increasing customer satisfaction. Hence, new studies play an essential role ... -
A framework for robust estimation of beta using information fusion approach
(Springer, 2018)In terms of financial management, the precise estimation of the beta of a financial asset is of vital importance. Beta is the measure of the relationship between the return of an asset or a portfolio and the market return ... -
From the first industrial revolution to industry 4.0: Changes in innovative work behaviours and effects on the global economies
(Springer, 2020)In this study, the development of innovative business behaviour on a company basis has been examined over the years. The first industrial revolution started with the use of steam engines in England. The most important ... -
A fuzzy BWM and MARCOS integrated framework with Heronian function for evaluating cryptocurrency exchanges: a case study of Türkiye
(Springer, 2024)Crypto assets have become increasingly popular in recent years due to their many advantages, such as low transaction costs and investment opportunities. The performance of crypto exchanges is an essential factor in developing ... -
Gauging the ethicality of students in Turkish institutions of higher education
(Springer, 2017)We investigated the ethical behavior of Turkish university students to (a) compare the difference in ethical behavior between business students and non-business students, (b) examine the impact of key contingency variables ... -
Gratitude and its conceptualization: An Islamic perspective
(Springer, 2020)Employees constitute an integral part of every organization, and their behaviours cultivate success or failure for the entire industry. Each organization should be cognizant of its employees’ behaviours that can be translated ...