Yayıncı "Inderscience Publishers" İşletme ve Yönetim Bilimleri Fakültesi için listeleme
Toplam kayıt 2, listelenen: 1-2
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A brand-centric framework for ephemeral media: Conceptual approach to Instagram stories
(Inderscience Publishers, 2021)Social media is one of the most widely investigated areas for consumer research and time-constrained, disappearing media content (namely ephemeral media) is one of the recent trends in the field with the popularity of ... -
Task assignments matter: The relationship between illegitimate tasks, work engagement and silence
(Inderscience Publishers, 2022)This study aims to investigate whether assigning employees to unnecessary or unreasonable tasks can harm employee motivation. To account for the full range of motivation, we examined how illegitimate tasks affect work ...