Basit öğe kaydını göster

dc.contributor.authorDinçer, Hasan
dc.contributor.authorHacıoğlu, Ümit
dc.contributor.authorÖzdemir, Aydın
dc.date.accessioned10.07.201910:49:13
dc.date.accessioned2019-07-10T19:38:17Z
dc.date.available10.07.201910:49:14
dc.date.available2019-07-10T19:38:17Z
dc.date.issued2015en_US
dc.identifier.citationDinçer, H., Hacıoğlu, Ü. ve Özdemir, A. (2015). Financial implications of relationship marketing in airline business. Handbook of Research on Behavioral Finance and Investment Strategies: Decision Making in the Financial Industry içinde (405-447. ss.). IGI Global. https://dx.doi.org/10.4018/978-1-4666-7484-4.ch025en_US
dc.identifier.isbn9781466674851
dc.identifier.isbn1466674849en_US
dc.identifier.isbn9781466674844en_US
dc.identifier.urihttps://hdl.handle.net/20.500.12511/1568
dc.identifier.urihttps://dx.doi.org/10.4018/978-1-4666-7484-4.ch025
dc.description.abstractRelationship marketing promises a change from vendor, product and price centered marketing concept to a new people, Long-Term relationships and value centered marketing concept for airline companies in search of a messiah who will rescue them from bleeding to death because of monopolized supply market, duplicated services, financial crises, heavy pressure of competition and low profit margins. In this chapter, definitions and short background of relationship marketing are revised by focusing on components of the concept and relations with customer loyalty, customer value and basic notions. A glance at the airline industry takes place with a focus on relationship marketing and airline business on the basis of implication aspects such as frequent flyer programs, global distribution systems and internet. Specifically, domains of relationship marketing concept on the airline business are analyzed in detail specific to cost and profitability balance.en_US
dc.language.isoengen_US
dc.publisherIGI Globalen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectFinancialen_US
dc.subjectRelationshipen_US
dc.subjectAirline Businessen_US
dc.titleFinancial implications of relationship marketing in airline businessen_US
dc.typebookParten_US
dc.relation.ispartofHandbook of Research on Behavioral Finance and Investment Strategies: Decision Making in the Financial Industryen_US
dc.departmentİstanbul Medipol Üniversitesi, İşletme ve Yönetim Bilimleri Fakültesi, Uluslararası Ticaret ve Finansman Bölümüen_US
dc.authorid0000-0002-8072-031Xen_US
dc.authorid0000-0002-0068-0048en_US
dc.identifier.startpage405en_US
dc.identifier.endpage447en_US
dc.relation.publicationcategoryKitap Bölümü - Uluslararasıen_US
dc.identifier.doi10.4018/978-1-4666-7484-4.ch025en_US


Bu öğenin dosyaları:

DosyalarBoyutBiçimGöster

Bu öğe ile ilişkili dosya yok.

Bu öğe aşağıdaki koleksiyon(lar)da görünmektedir.

Basit öğe kaydını göster