• Türkçe
    • English
  • English 
    • Türkçe
    • English
  • Login
View Item 
  •   [email protected]
  • Araştırma Çıktıları | TR-Dizin | WoS | Scopus | PubMed
  • Scopus İndeksli Yayınlar Koleksiyonu
  • View Item
  •   [email protected]
  • Araştırma Çıktıları | TR-Dizin | WoS | Scopus | PubMed
  • Scopus İndeksli Yayınlar Koleksiyonu
  • View Item
JavaScript is disabled for your browser. Some features of this site may not work without it.

A case study of the extended interactive innovation management model in insurance company

Thumbnail

View/Open

Tam Metin / Full Text (611.4Kb)

Access

info:eu-repo/semantics/openAccess

Date

2018

Author

Köse, İlker
Güner, Şeyma
İşgüzerer, Bahadır
Sisli, Muzaffer Ekin

Metadata

Show full item record

Citation

Köse, İ., Güner, Ş., İşgüzerer, B. ve Sisli, M. (2018). A case study of the extended interactive innovation management model in insurance company. 13th European Conference on Innovation and Entrepreneurship (ECIE) içinde (375-383. ss.). Aveiro, Portugal, September 20-21, 2018.

Abstract

Due to increasing competition, what companies need to do is as important as how they do business. For this reason, companies are focusing on getting better ideas ahead of their competitors and passing them on quickly. Models developed for innovation management, such as technology push, market pull, coupling, interactive and network are being applied and developed in different sectors with different add-ons. The aim of this study is to propose and apply the innovation management framework in an international insurance company and evaluate its results. This framework includes interactive model as the innovation management approach; brainstorming as the creative thinking method, and Delphi as group decision-making method. The volunteers selected from employees of the company among those who are more closely related to the customers. Although 37 of 510 employees are applied to the program, only 22 of them are approved. The volunteers were provided with detailed information on technological trends and trained in innovation management and creative thinking methods. Later, 328 innovation ideas were produced by using brainstorming method. These ideas were presented and consolidated into 62 different ideas, and then the participating volunteers were requested to score the ideas in terms of 5 criteria. The scored ideas were ultimately evaluated by a couple of joint meetings and the 6 ideas are decided by using Delphi method to be offered to the executive's of the company with the detailed feasibility reports and project proposals and those who find sponsors from the executives will be initiated in a program. In this study, the interactive innovation management model was extended to the insurance sector in a novel approach by combining a set of well known methods in an order for different steps. According to the literature, this study is the first in the insurance sector in Turkey, and a subject of study in the world is also increasing. The results obtained in this study are considered to be a guide for researchers working on this field. For further research, it is suggested to consider of granting individual mentorship to employees who are volunteers throughout the innovation management process.

Source

13th European Conference on Innovation and Entrepreneurship (ECIE)

URI

https://hdl.handle.net/20.500.12511/1289

Collections

  • Bildiri Koleksiyonu [2]
  • Scopus İndeksli Yayınlar Koleksiyonu [5469]
  • WoS İndeksli Yayınlar Koleksiyonu [5653]



DSpace software copyright © 2002-2015  DuraSpace
Contact Us | Send Feedback
Theme by 
@mire NV
 

 




| Guide | Contact |

[email protected]

by OpenAIRE
Advanced Search

sherpa/romeo

Browse

All of DSpaceCommunities & CollectionsBy Issue DateAuthorsInstitution AuthorORCIDTitlesSubjectsTypeLanguageDepartmentCategoryWoS Q ValueScopus Q ValuePublisherAccess TypeThis CollectionBy Issue DateAuthorsInstitution AuthorORCIDTitlesSubjectsTypeLanguageDepartmentCategoryWoS Q ValueScopus Q ValuePublisherAccess Type

My Account

LoginRegister

Statistics

View Google Analytics Statistics

DSpace software copyright © 2002-2015  DuraSpace
Contact Us | Send Feedback
Theme by 
@mire NV
 

 


|| Guide || Library || İstanbul Medipol University || OAI-PMH ||

Kütüphane ve Dokümantasyon Daire Başkanlığı, İstabul, Turkey
If you find any errors in content, please contact: [email protected]

Creative Commons License
[email protected] by İstanbul Medipol University Institutional Repository is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 4.0 Unported License..

[email protected]:


DSpace 6.2

tarafından İdeal DSpace hizmetleri çerçevesinde özelleştirilerek kurulmuştur.