Kurum Yazarı "Akın, Mahmut Selami" Meslek Yüksekokulları İçin Listeleme
-
Creating value for patients through service encounter experiences: Evidence from Turkey
Akın, Mahmut Selami; Okumuş, Abdullah (Emerald Publishing, 2023)Purpose The study aims to guide private healthcare organizations to create value for patients through service encounters (SE) based on the value-in-use notion. It also intends to reveal whether SE experiences differ from ... -
The effect of brand-relationship quality on positive word-of-mouth intention
Akın, Mahmut Selami; Doğan, Onur (IEOM Society, 2021)Measurement and management of consumer relationships with brands are critical issue that marketers have focused on for years. The quality of the relationship between the consumer and brand affects behavioral intention in ... -
Shaping the consumers' attitudes towards Halal food products in Turkey
Akın, Mahmut Selami; Okumuş, Abdullah (Emerald Group Holdings Ltd., 2021)Purpose The study aims to examine the consumers' attitudes toward halal food products based on tripartite model. Regarding this, the effect of halal food awareness, perceived risk and behavioral tendency on attitudes ... -
Turkish gen Z players' in-game purchase intention: Does gender difference matter?
Akın, Mahmut Selami (Emerald Publishing, 2023)PurposeThis study aims to illuminate Turkish gen Z players' intention to make in-game purchases based on stimulus-organism-response (SOR) model and uncover the distinctive role of gender. Design/methodology/approachSix ...