Scopus Q Kategorisi "Q1" Meslek Yüksekokulları İçin Listeleme
Toplam kayıt 41, listelenen: 41-41
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Turkish gen Z players' in-game purchase intention: Does gender difference matter?
(Emerald Publishing, 2023)PurposeThis study aims to illuminate Turkish gen Z players' intention to make in-game purchases based on stimulus-organism-response (SOR) model and uncover the distinctive role of gender. Design/methodology/approachSix ...