Kitap Bölümü Koleksiyonu
https://hdl.handle.net/20.500.12511/4373
Book Chapter Collection2024-03-28T21:16:38ZMeeting customer expectations in Islamic Tourism: Effects of Islamic business ethics
https://hdl.handle.net/20.500.12511/12328
Meeting customer expectations in Islamic Tourism: Effects of Islamic business ethics
Baykal, Elif
Changing consumer behaviour and increasing consumer demands in many contemporary markets have affected the Muslim world as well. The ever-increasing Muslim population has become more affluent and more demanding with the rise of modernization, especially after the 1980s. Contemporary Muslims' increased demands for better recreation and vocation facilities necessitated the birth of a new sector is referred to as Islamic tourism in this chapter. Increase in the market penetration of Islamic tourism has brought about new anxieties regarding ethical issues in this newly emerging industry. In this chapter, Islamic tourism has been considered as an alternative tourism approach. It creates a niche market for Muslim tourist with religious sensitivities and Islamic tourism and ethics in this unique sector has been handled in detail.
2023-01-01T00:00:00ZEvaluation and importance of business ethics in terms of organizational culture
https://hdl.handle.net/20.500.12511/12327
Evaluation and importance of business ethics in terms of organizational culture
Adıgüzel, Zafer
Business ethics is a scientific discipline that analyzes and explains norms and values that guide the business world. When the books and academic researches about business ethics are examined, it is understood that interest in business ethics has started to increase. Among the most important reasons for business interest, ethics is the impact of economic development and globalization. The story of the economy and the adaptation to the global market with each passing day has brought unethical practices to the agenda. It is considered that models that improve the decision-making mechanisms of managers against corrupt practices are deemed necessary. In the study, many studies have been cited as references to explain business ethics' individual and organizational factors. It aims to contribute to the literature with the results and results of the academic research conducted on these models.
2023-01-01T00:00:00ZBusiness ethics: The changing face of working life
https://hdl.handle.net/20.500.12511/12326
Business ethics: The changing face of working life
Yılmaz, Neslihan
Ethics is about the behaviors that people enact on a social scale and that have consequences affecting others and the thinking processes that shape them. Business life is a part of social life and it has to develop principles compatible with value judgments in society. Increasing professional corruption is a situation where there is a complexity of values within the society and utilitarianism overcomes everything over time, and an ethical process is required. This can only be achieved through effective leadership.
2023-01-01T00:00:00ZPersonalization of marketing for today and the future: The role of artificial intelligence
https://hdl.handle.net/20.500.12511/12286
Personalization of marketing for today and the future: The role of artificial intelligence
Pınarbaşı, Fatih
Advances in artificial intelligence significantly impact the marketing industry as a whole, including customers, enterprises, and the market environment. The intersection of artificial intelligence with particular marketing topics, such as personalization, offers significant potential for both present and future marketing. This study aims to examine the personalization concept within AI intersections perspective; with that aim, a literature review methodology is used. Seven intersection areas are presented in the study: advanced customer segmentation and targeting, predictive analytics for personalized marketing, emotion recognition and sentiment analysis, context-aware personalization, dynamic content generation and customization, intelligent recommendation systems, and personalized customer service and chatbots. Each intersection area contains one example business case. The study also includes solutions and recommendations, and future research directions.
2024-01-01T00:00:00Z