Makale KoleksiyonuArticle Collectionhttps://hdl.handle.net/20.500.12511/93182024-03-28T17:18:21Z2024-03-28T17:18:21ZTurkish gen Z players' in-game purchase intention: Does gender difference matter?Akın, Mahmut Selamihttps://hdl.handle.net/20.500.12511/122252024-01-31T10:59:09Z2023-01-01T00:00:00ZTurkish gen Z players' in-game purchase intention: Does gender difference matter?
Akın, Mahmut Selami
PurposeThis study aims to illuminate Turkish gen Z players' intention to make in-game purchases based on stimulus-organism-response (SOR) model and uncover the distinctive role of gender. Design/methodology/approachSix hundred and ninety-six young players were included in the research who are aged 12 to 29 in Istanbul, Turkiye. Measurement validity was checked via principal component and confirmatory factor analysis. Structural model testing, mediation and multigroup analysis were conducted to test relationships among latent constructs. FindingsThe study revealed enjoyment, perceived attractiveness and economic value were positively associated with gamer satisfaction, though connectedness was not. In addition, gamer satisfaction positively affected loyalty and loyalty predicted in-game purchase intention. On the other hand, the magnitude of enjoyment-gamer satisfaction path was greater in female players than in males. However, the effect sizes of perceived attractiveness and economic value on gamer satisfaction were larger in males than in females. Research limitations/implicationsThe research focuses on freemium game context, the sample of Istanbul province in Turkey, and gen Z (12 to 29) players constituting the limitations. Practical implicationsMobile game producers should consider that enjoyment is more substantial for female players to increase in-game revenue. Hence, perceived attractiveness and economic value may be improved for male players. They could also balance the gaming experience by providing social connectivity and isolation. Originality/valueIt is the initial attempt to unveil Turkish young mobile players' behavioral tendency toward paid in-game extensions. On the other hand, gender difference is a salient matter unnoticed by other investigations that the strength of stimulus varies from players' gender discovered by the research.
2023-01-01T00:00:00ZCreating value for patients through service encounter experiences: Evidence from TurkeyAkın, Mahmut SelamiOkumuş, Abdullahhttps://hdl.handle.net/20.500.12511/114752023-09-21T07:20:55Z2023-01-01T00:00:00ZCreating value for patients through service encounter experiences: Evidence from Turkey
Akın, Mahmut Selami; Okumuş, Abdullah
Purpose The study aims to guide private healthcare organizations to create value for patients through service encounters (SE) based on the value-in-use notion. It also intends to reveal whether SE experiences differ from reputation levels of hospitals. Design/methodology/approach Research embraces mixed methods for building theoretical construction and sampling, seven hospital managers and two private hospitals were interviewed and selected via analytical hierarchical process. A number of 1,023 valid data were obtained from patients through survey. Structural equation modeling, PROCESS macro and multigroup analysis were used to test for research model. Findings Call center experience among pre-core SE affected patient satisfaction positively and behavioral intention indirectly; however, online and social experiences did not. As core SE, physician and nursing interaction, trust, accessibility and perceived sufficient waiting positively influenced patient satisfaction and behavioral intention, though physical evidence and supportive staff interaction did not. In the post-core stage, patient satisfaction positively impacts behavioral intention. Additionally, those effects were equivalent for high and low reputations. Originality/value Study uniquely attempts to shift the paradigm from value-in-exchange to value-in-use in private healthcare context by embracing SE approach. Research differs from others by revealing the remarkable role of intangible assets instead of tangibles on holistic patient experience, essential for creating and managing value for patients.
2023-01-01T00:00:00Zİran’da basının doğuşu ve gazetelerÖzkan, HülyaRigiderakhshan, Mohammadhttps://hdl.handle.net/20.500.12511/93162022-04-29T11:38:24Z2019-01-01T00:00:00Zİran’da basının doğuşu ve gazeteler
Özkan, Hülya; Rigiderakhshan, Mohammad
İran’da basın ülkenin farklı bölgelerinde yaşayan halkı toplumsal, siyasal, ekonomik
ve kültürel konularda önemli derecede bilgilendirmiş ve etkilemiştir. Basının
gelişimi özellikle Meşrutiyet’in ilanının ardından farklı karakteristik özelliklere
bürünmüştür.
Bu çalışmada matbaanın İran’a getirilmesinin ardından ülkede basın yayın hayatının
gelişimi konu edinilerek, farklı dönemlerde yayımlanmaya başlayan ilk gazeteler
sıralanmıştır. Kaçar dönemi, Meşrutiyet dönemi ve Birinci Pehlevi (Rıza Şah Pehlevi)
dönemi olmak üzere üç başlık altında gazetecilik faaliyetleri incelenmiştir.
Kaçar döneminde ilk gazetenin yayınlandığı süreçte ülkedeki siyasi atmosferin
nasıl olduğu, gazetelerin işlevlerinin neler olduğu ortaya konulmaya çalışılmıştır.
Söz konusu gazetelerin rejim ile ilişkisi, sonraki dönemde meşrutiyete yaklaşımları,
yayınlanma süreleri, hangi meseleleri kendilerine konu edindikleri araştırılmıştır.
Gazetelerin özellikle meşrutiyete zemin hazırlayacak yayınları dikkate alınarak,
bu tutumun hangi yöneticilerce olumlu/ olumsuz karşılandığı, basına yönelik
engellemeler ve kısıtlamalar ortaya konulmuştur.
Meşrutiyet’ten sonraki dönemde özellikle Rıza Şah’ın yönetimi ele geçirmesinin
ardından bazı gazeteler, ürettikleri söylemler aracılığı ile yönetime meşruluk
kazandıran bir rol üstlenmiştir. İkinci Dünya Savaşı yıllarında ise İran basını üzerinde
İngiliz ve Rus siyasetinin etkisi hissedilmiştir. Sağ ve sol kesim olarak iki grup altında
değerlendirilebilen basın organlarının dönemin hükümetlerine yönelik tutumları
karşısında her iki kesimin yayınlarına da son verildiği görülmektedir.; In Iran, the press has informed and influenced the people living in different regions
of the country on social, political, economic and cultural issues. The development of
the press, especially after the declaration of the Constitutional Monarchy, has taken
on different characteristics.
In this study, the first newspapers that were published in different periods were
listed in the country after the printing press was brought to Iran. Journalism activities
were examined under three headings: Qajar period, Constitutional Monarchy period
and Pahlavi period (Reza Shah Pahlavi).
In the period when the first newspaper was published during the Qajar period,
the political atmosphere in the country and the functions of the newspapers were
tried to be revealed. The relationship of the newspapers in question with the
regime, the approaches to the constitutionalism in the next period, the duration of
publication, the issues that have been investigated. Considering the publications
of the newspapers which will prepare the ground for the constitutional monarchy,
the managers of these attitudes are treated positively/negatively, the pressures and
restrictions have been put forward.
After the Constitutional Monarchy period, especially after receiving the administration
of Reza Shah, some newspapers, through the discourses they have produced a role
that gives the administration legitimacy. During the Second World War, the influence
of British and Russian politics was felt on the Iranian press. Right and left sections
of the media groups that can be evaluated under two groups against the attitudes of
the governments of the period against the end of the publication of the two sectors
are seen.
2019-01-01T00:00:00Z