Kitap Bölümü KoleksiyonuBook Chapter Collectionhttps://hdl.handle.net/20.500.12511/43392024-03-28T20:25:41Z2024-03-28T20:25:41ZSemiotic analysis of public service announcement on energy efficiencyGezmen, BaşakYazıcı, Mervehttps://hdl.handle.net/20.500.12511/116662023-10-30T10:49:36Z2023-01-01T00:00:00ZSemiotic analysis of public service announcement on energy efficiency
Gezmen, Başak; Yazıcı, Merve
Energy, as the most valuable concept of today, works with all disciplines, gains momentum, and increases all kinds of studies on energy and consciousness on the subject. The media provides the most rapid and effective awareness of energy, the requirements for efficient energy use, energy literacy, conscious use, and sustainability. At this stage, content related to all types of topics produced in the digital world gains importance. As communication is carried out with different target groups, public service announcements constitute an important place among the public affairs activities. Public relations can be defined as communication management. In this communication management style, strategic plans are made, and attitudes and behavior changes can be obtained through the target groups. It is aimed at delivering the content produced through mass media in public service announcements to individuals. The public is educated and made aware of the issues that are of concern to them. With these short announcements, information is provided on health, education, etc., and awareness is created for these issues. Public interests are taken as the basis for messages that do not have a commercial aspect and do not cover a very long time. In the study, the importance of public service announcements on energy efficiency is evaluated, and within the scope of the research, semiotic analysis will be made of the contents of the YouTube page of the Ministry of Energy and Natural Resources. At this point, the issues and indicators emphasized in public service announcements on energy will be analyzed.
2023-01-01T00:00:00ZDigital activist movements for energy resources: The case of Greenpeace TurkeyGezmen, Başakhttps://hdl.handle.net/20.500.12511/111402023-07-04T10:22:43Z2022-01-01T00:00:00ZDigital activist movements for energy resources: The case of Greenpeace Turkey
Gezmen, Başak
In this study, it is evaluated energy-related Twitter posts of Greenpeace Turkey, which is one of the most important and active NGOs in Turkey. The examples of tweet contents are investigated to the popularity ranking of the twitter account made on 10.08.2021 as the Greenpeace Turkey Twitter Account Energy-themed posts. All contents shared with “energy” word, which is searched as keyword from Twitter account, is the subject of the research. In the scope of the study, it is discussed on which topics Greenpeace Turkey’s energy-related posts focus on. Moreover, it is appraised activist movements on energy issues with their results and suggestions.
2022-01-01T00:00:00ZAcquisition of financial literacy as a life skill: A study on financial literacy awareness of studentsGezmen, BaşakEken, İhsanhttps://hdl.handle.net/20.500.12511/104432023-02-15T08:27:46Z2019-01-01T00:00:00ZAcquisition of financial literacy as a life skill: A study on financial literacy awareness of students
Gezmen, Başak; Eken, İhsan
Alongside the phenomena such as crisis, prosperity, etc., which emerged with the increase of global competition, the development of literacy levels has become critical. In the acquisition and development of financial literacy, first of all, the current situation should be determined, then the relevant policies should be developed and the literacy should be acquired through the necessary trainings to be provided. This chapter determines the relationship between the acquisition of financial literacy awareness as a life skill and the participation of the students who took the Introduction to Economics course in the Faculty of Communication at Istanbul Medipol University in 2018-2019 in the axis of survey method. Authors discuss the students' financial literacy awareness and skill in general. The chapter also gains insight into the situation of similar courses such as economics and finance to improve the perspective on financial literacy awareness.
2019-01-01T00:00:00ZThe role of environmental journalism in raising awareness on energy efficiencyGezmen, Başakhttps://hdl.handle.net/20.500.12511/99832023-01-31T17:37:30Z2022-01-01T00:00:00ZThe role of environmental journalism in raising awareness on energy efficiency
Gezmen, Başak
Forming public opinion and education functions, which are among the functions of the media, are an issue that should be given great sensitivity today. What should be understood from media education is that the content of the broadcasts should be aimed at informing the public and meeting the information needs, rather than the direct education given in educational institutions, as well as culture, art, environment, politics, economy, etc. It is necessary to raise awareness about the issues. As human beings, we can sustain our lives by using natural resources. We provide all our needs directly or indirectly by living from nature. At this point, environmental education plans are needed for people’s well-being and survival. Today, the importance of environmental education has become very important in the development of awareness and sensitivity towards the environment in individuals, identifying environmental problems and acquiring skills for them. Creating awareness and raising awareness about energy saving in energy efficiency can also be achieved through the media. In particular, public opinion can be formed by ensuring the correct flow of information on the subject. Within the scope of the study, the role of environmental education and environmental journalism on energy and energy efficiency will be discussed, and what kind of awareness areas can be created for the problems within the framework of news and journalism briefs will be discussed in the axis of suggestions.
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