Radyo, Televizyon ve SinemaRadio, Television and Cinemahttps://hdl.handle.net/20.500.12511/41282024-03-28T22:35:42Z2024-03-28T22:35:42ZUnveiling the Nexus of conflict, communication and mediaTaşkıran, Meliha Nurdanhttps://hdl.handle.net/20.500.12511/123512024-03-11T07:18:07Z2023-01-01T00:00:00ZUnveiling the Nexus of conflict, communication and media
Taşkıran, Meliha Nurdan
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2023-01-01T00:00:00ZSemiotic analysis of public service announcement on energy efficiencyGezmen, BaşakYazıcı, Mervehttps://hdl.handle.net/20.500.12511/116662023-10-30T10:49:36Z2023-01-01T00:00:00ZSemiotic analysis of public service announcement on energy efficiency
Gezmen, Başak; Yazıcı, Merve
Energy, as the most valuable concept of today, works with all disciplines, gains momentum, and increases all kinds of studies on energy and consciousness on the subject. The media provides the most rapid and effective awareness of energy, the requirements for efficient energy use, energy literacy, conscious use, and sustainability. At this stage, content related to all types of topics produced in the digital world gains importance. As communication is carried out with different target groups, public service announcements constitute an important place among the public affairs activities. Public relations can be defined as communication management. In this communication management style, strategic plans are made, and attitudes and behavior changes can be obtained through the target groups. It is aimed at delivering the content produced through mass media in public service announcements to individuals. The public is educated and made aware of the issues that are of concern to them. With these short announcements, information is provided on health, education, etc., and awareness is created for these issues. Public interests are taken as the basis for messages that do not have a commercial aspect and do not cover a very long time. In the study, the importance of public service announcements on energy efficiency is evaluated, and within the scope of the research, semiotic analysis will be made of the contents of the YouTube page of the Ministry of Energy and Natural Resources. At this point, the issues and indicators emphasized in public service announcements on energy will be analyzed.
2023-01-01T00:00:00ZDigital activist movements for energy resources: The case of Greenpeace TurkeyGezmen, Başakhttps://hdl.handle.net/20.500.12511/111402023-07-04T10:22:43Z2022-01-01T00:00:00ZDigital activist movements for energy resources: The case of Greenpeace Turkey
Gezmen, Başak
In this study, it is evaluated energy-related Twitter posts of Greenpeace Turkey, which is one of the most important and active NGOs in Turkey. The examples of tweet contents are investigated to the popularity ranking of the twitter account made on 10.08.2021 as the Greenpeace Turkey Twitter Account Energy-themed posts. All contents shared with “energy” word, which is searched as keyword from Twitter account, is the subject of the research. In the scope of the study, it is discussed on which topics Greenpeace Turkey’s energy-related posts focus on. Moreover, it is appraised activist movements on energy issues with their results and suggestions.
2022-01-01T00:00:00ZBeden olumlama kampanyaları: Z kuşağının yaklaşımına dair bir odak grup çalışmasıKorkmaz, Melike Zeynephttps://hdl.handle.net/20.500.12511/110802023-06-13T10:22:09Z2023-01-01T00:00:00ZBeden olumlama kampanyaları: Z kuşağının yaklaşımına dair bir odak grup çalışması
Korkmaz, Melike Zeynep
Tüketim kültürünün günümüzdeki taşıyıcısı moda endüstrisi, sadece akımları değil güzellik standartlarını da belirlemektedir. Yıllarca reklam kampanyaları ideal beden imajını temsil eden modeller kullanmıştır ancak markalar bugün Z kuşağı olarak adlandırılan yeni bir segmente pazarlama göreviyle karşı karşıya bulunmaktadır. Günümüzün majör platformu yeni medyada ise buna başkaldıran; çatlakların, fazla kiloların ve sivilcelerin rötuşlamadan paylaşıldığı beden olumlama akımı ortaya çıkmıştır. Kullanıcının bu akımların hangisinden etkilendiği bireyin tüketim kültürünü de etkilemektedir. Bu çalışmada yeni medya ile çeşitlenen beden algılarından hangisinin Z kuşağı kadınlarını satın almaya teşvik ettiği anlaşılmaya çalışılmıştır. Bu sebeple araştırmada niteliksel bir yöntem olan odak grubu tekniği kullanılmış, Z kuşağına ait 20 kız öğrencinin seçildiği 2 odak gruba belirli reklam görselleri üzerinden ve beden takdiri ölçeğinden derlenen sorular yöneltilmiştir. Araştırma neticesinde elde edilen bulgularda Z kuşağının çeşitli beden temsillerinin yer aldığı kampanyalara olumlu yaklaştıkları ancak fazla marjinal buldukları kampanyaların markayla olan bağlarını zayıflattığı anlaşılmıştır. Katılımcıların, ideal beden temsillerinin yer aldığı reklamları daha cazip buldukları, kusurların yüceltildiğini düşündükleri reklamları ise samimiyetsiz buldukları gözlemlenmiştir. Bu pazarlama kampanyalarının Türkiye’de Batı toplumlarındaki kadar benimsenmemiş olabileceği, tüketicinin marka sevgisi üzerinde hala riskli olabileceği anlaşılmıştır.; The current carrier of consumerist society, the fashion industry determines not only trends but also beauty standards. Advertising campaigns have used models representing ideal body image but brands today are faced with the task of marketing to the new segment called Generation Z. Today's major platform, new media, rebels against ideal beauty standarts. The body positivity movement of those who share flaws without retouching has also emerged. Which of these trends an individual embraced also determines the individual's consumption culture. In this study, which of the body perceptions encouraged Gen Z women to buy is tried to understand. Hence, focus group technique, a qualitative method, was used in the research and questions compiled from certain advertisement images were asked to 2 focus groups which 20 female students belonging to Gen Z were selected in. As a result, it is understood that Gen Z finds marketing campaigns with various body representations favourable but the campaigns they find too marginal disassociates them with the brand. It is understood that these marketing campaigns may not been embraced in Türkiye as much as in Western societies and it may jeopardize brand love of costumers.
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