Ara
Toplam kayıt 34, listelenen: 31-34
Evaluating the importance of behavioral finance in the financial marketing area: An analysis of turkish academic studies
(IGI Global, 2019)
This chapter investigates the thesis in Turkey written in the field of behavioral finance. An important objective is to guide the relevant researchers who are missing in the fields in the literature. For this purpose, 60 ...
Handbook of research on decision-making techniques in financial marketing
(IGI Global, 2019)
Consumer needs and demands are constantly changing. Because of this, marketing science and finance have their own concepts and theoretical backgrounds for evaluating consumer-related challenges. However, examining the ...
Evaluation of customer expectations-based new product and service development process: An analysis for the Turkish banking sector
(IGI Global, 2019)
This chapter analyzed customer expectations-based new product and service development process in banking sector for the Turkish banking sector. In-depth interview technique was used. Four dimensions (finance, technology, ...
Dengeli skor kart temelli yeni hizmet geliştirme uygunluğunun bulanık mantık çerçevesinde hibrit çok kriterli karar verme yöntemleri ile karşılaştırmalı analizi: Türk bankacılık sektörü üzerine bir uygulama
(2019)
Çalışmanın amacı, bankacılık sektörünün dengeli skor kart yöntemine uyarlanmış yeni hizmet geliştirme uygunluğu anahtar performans faktörleri ile Türk Bankacılık sektörünün rekabetçi uygunluğunun kamu, özel ve yabancı ...