Ara
Toplam kayıt 231, listelenen: 161-170
Evaluating the importance of behavioral finance in the financial marketing area: An analysis of turkish academic studies
(IGI Global, 2019)
This chapter investigates the thesis in Turkey written in the field of behavioral finance. An important objective is to guide the relevant researchers who are missing in the fields in the literature. For this purpose, 60 ...
Handbook of research on decision-making techniques in financial marketing
(IGI Global, 2019)
Consumer needs and demands are constantly changing. Because of this, marketing science and finance have their own concepts and theoretical backgrounds for evaluating consumer-related challenges. However, examining the ...
Evaluation of customer expectations-based new product and service development process: An analysis for the Turkish banking sector
(IGI Global, 2019)
This chapter analyzed customer expectations-based new product and service development process in banking sector for the Turkish banking sector. In-depth interview technique was used. Four dimensions (finance, technology, ...
Dengeli skor kart temelli yeni hizmet geliştirme uygunluğunun bulanık mantık çerçevesinde hibrit çok kriterli karar verme yöntemleri ile karşılaştırmalı analizi: Türk bankacılık sektörü üzerine bir uygulama
(2019)
Çalışmanın amacı, bankacılık sektörünün dengeli skor kart yöntemine uyarlanmış yeni hizmet geliştirme uygunluğu anahtar performans faktörleri ile Türk Bankacılık sektörünün rekabetçi uygunluğunun kamu, özel ve yabancı ...
Investigating the components of fintech ecosystem for distributed energy investments with an integrated quantum spherical decision support system
(Springer Science and Business Media Deutschland GmbH, 2023)
This study aimed to evaluate the components of a fintech ecosystem for distributed energy investments. A new decision-making model was created using multiple stepwise weight assessment ratio analysis and elimination and ...
SERVQUAL-based evaluation of service quality in Turkish health industry with fuzzy logic
(IGI Global, 2020)
The aim of this study is to analyze the service quality in the Turkish health sector. In this context, a literature review is conducted, and 16 different criteria based on SERVQUAL are determined. Fuzzy DEMATEL method is ...
The negative effects of carbon emission on FDI: A comparative analysis between E7 and G7 countries
(IGI Global, 2020)
This study aims to understand the negative impacts of carbon emission on the foreign direct investments. For this purpose, a comparative analysis is performed for both E7 and G7 countries. In the analysis process, Pedroni ...
An integrated pythagorean fuzzy soft computing approach to environmental management systems for sustainable energy pricing
(Elsevier, 2021)
This study aims to analyse environmental management systems for sustainable energy price. For this purpose, a new fuzzy multi-criteria decision-making (MCDM) model is generated. First, seven different criteria are defined ...
Market capitalization shock effects on open innovation models in e-commerce: Golden cut q-rung orthopair fuzzy multicriteria decision-making analysis
(Springer Science and Business Media Deutschland GmbH, 2023)
This research paper analyzes revenue trends in e-commerce, a sector with an annual sales volume of more than 340 billion dollars. The article evaluates, despite a scarcity of data, the effects on e-commerce development of ...
The negative role of environmental pollution on international trade: Strategy recommendation to solve this problem
(IGI Global, 2021)
The purpose of this study is to determine the main causes behind companies causing carbon emissions. In this way, the main reasons for companies to make carbon emissions have been explored. For this purpose, six different ...