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Detecting spam tweets using machine learning and effective preprocessing
(Association for Computing Machinery, Inc, 2021)
Nowadays, with the rapid increase in popularity of online social networks (OSNs), these platforms are realized as ideal places for spammers. Unfortunately, these spammers can easily publish malicious content, advertise ...
Improving health and efficiency with strategic social media use in health organizations: A critical review of the status Quo
(IGI Global, 2021)
The emergence of social networking systems as mainstream applications and an inherent element of daily life is a phenomenon observed throughout the world as the worldwide social media users exceeds 2.7 billion. Similar to ...
Understanding e-WOM evolution in social media with network analysis
(IGI Global, 2021)
Today's consumer is in constant interaction with the environment thanks to social media and technology. Consumers who communicate more with each other have pushed businesses to take action on this issue. In this study, ...
Role of personalization in shaping attitudes towards social media ads
(IGI Global, 2021)
The present article aims to understand attitudes towards social media ads, one of the most recent and rapidly growing forms of digital advertisements. So far, little attention has been paid in developing countries to the ...
Examining social commerce intentions through the uses and gratifications theory
(IGI Global, 2021)
Changes in consumer behavior enabled by social networking technologies is leading to a transformation in e-commerce. Consumers' use of social media sites and relevant technologies for different aspects of shopping has ...