Browsing by Author "Temizel, Ece Nur"

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Evaluating the importance of behavioral finance in the financial marketing area: An analysis of turkish academic studies

Yüksel, Serhat; Temizel, Ece Nur (IGI Global, 2019)

This chapter investigates the thesis in Turkey written in the field of behavioral finance. An important objective is to guide the relevant researchers who are missing in the fields in the literature. For this purpose, 60 ...
Measuring financial literacy of the housewife to generate marketing strategies

Eti, Serkan; Temizel, Ece Nur (IGI Global, 2019)

This chapter evaluates the financial literacy of the housewife by analyzing a survey of a minimum of 204 housewives in Turkey. Findings from the 25 questions of the survey show housewives in Turkey generally have Turkish ...