Yayıncı "Inderscience Enterprises Ltd" için listeleme
Toplam kayıt 2, listelenen: 1-2
-
A comparative study on attitudes towards SMS advertising and mobile application advertising
(Inderscience Enterprises Ltd, 2017)The objective of the present study is to determine the major factors influencing consumers' attitudes towards two major types of mobile marketing activities: SMS advertising and mobile application advertising. It also ... -
The impact of reengineering and information management practices on innovation capability and sustainable competitive advantage
(Inderscience Enterprises Ltd, 2021)In the context of Turkey, this study looks to understand how reengineering and information management practices can affect a firm's innovation capability and sustainable competitive advantage. Sustainable competitive ...