Browsing by Author "Şarkbay, Ömer Faruk"

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Brand equity in digital marketing: What does it mean in the health sector and how does it affect consumer decisions?

Başal, Murat; Şarkbay, Ömer Faruk; Kılıçaslan, Alaaddin (EDP Sciences, 2023)

Businesses are trying to achieve efficiency in marketing by using digital channels consisting of internet, social media and mobile platforms. The increase to be seen in the annual turnover of an enterprise, as well as the ...