Browsing by Author "Özdemir, Aydın"

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Financial implications of relationship marketing in airline business

Dinçer, Hasan; Hacıoğlu, Ümit; Özdemir, Aydın (IGI Global, 2015)

Relationship marketing promises a change from vendor, product and price centered marketing concept to a new people, Long-Term relationships and value centered marketing concept for airline companies in search of a messiah ...
Financial implications of relationship marketing in airline business

Dinçer, Hasan; Hacıoğlu, Ümit; Özdemir, Aydın (IGI Global, 2018)

Relationship marketing promises a change from vendor, product and price centered marketing concept to a new people, long-term relationships and value centered marketing concept for airline companies in search of a messiah ...