Yayıncı "IGI Global" için listeleme
Toplam kayıt 142, listelenen: 21-40
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Country-of-origin effect and digital marketing: Evaluating current and future of marketing
(IGI Global, 2023)The country-of-origin effect, which has been researched extensively in marketing literature, has lately been impacted in several ways by digital marketing and associated actions. This study aims to address the issue's ... -
Covid-19's effect on global trade in the post-pandemic period: Forecast analysis of global gdp and trade a decade after 2025
(IGI Global, 2022)By the end of May 2022 according to the data, the number of cases increased to 530 million, the number of virus-related deaths increased to 6.3 million, and the CFR decreased to 1.18 with the increase in vaccination. The ... -
Creating equal opportunities through social entrepreneurship: The case of future is brighter youth platform
(IGI Global, 2020)Giving priority to creating value for sustainable development rather than accepting the dominance of the profit-centered perspective has been gaining more momentum. Within this changing perspective, social entrepreneurs ... -
Cultural effects of global businesses and multinational businesses: Localization versus globalization - middle-point cultural hybridization
(IGI Global, 2019)The concept of globalization is a process in which countries, cultures, organizational cultures, and even organizational structures converge with each other and a single standard point of view in the world emerges, and it ... -
Data mining-based evaluating the customer satisfaction for the mobile applications: An analysis on Turkish banking sector by using IT2 fuzzy dematel
(IGI Global, 2019)The aim of this study is to evaluate the customer satisfaction for mobile applications in the Turkish banking industry. For this purpose, the last 500 customer comments of 24 different Turkish deposit banks' mobile ... -
Defining the strategic impact-relation map for the innovative investments based on IT2 Fuzzy DEMATEL: Evidence from the European Tourism Sector
(IGI Global, 2019)The purpose of the study is to construct the strategic impact-relation map for the innovative tourism investments. For this aim, a set of the criteria defining the innovative investment alternatives in the tourism industry ... -
Determining and evaluating criteria for transformational leadership in educational institutions with AHP method
(IGI Global, 2023)As all sectors, educational institutions need to keep up with the chance and developments. In this scope, transformational leaders are among the most important requirements. For this reason, it is important for executives ... -
Determining influencing factors of currency exchange rate for decision making in global economy using MARS method
(IGI Global, 2017)The aim of this study is to identify the determinants of US Dollar/Turkish Lira currency exchange rate for strategic decision making in the global economy. Within this scope, quarterly data for the period between 1988:1 ... -
Determining the importance of domestic firms on stock market performance in terms of financial marketing: An application on oecd countries
(IGI Global, 2019)This chapter examines the relationship between stock market value of domestic firms traded in stock markets in OECD countries and stock index for 1990-2018period. As a result of Pedroni Panel Cointegration and Dumitrescu-Hurlin ... -
Development agencies, grant system, and financial support for SMEs in Turkey
(IGI Global, 2014)SMEs form 90% of commercial businesses in Turkey and the support given to SMEs means support directly given to the real sector in a vast scale. SMEs have some problems currently that are accepted as structural throughout ... -
Digital data security strategies in the COVID-19 pandemic period: An evaluation of domestic messaging applications
(IGI Global, 2023)It can be said that the COVID-19 pandemic has an important role in the spread of personal and institutional use of digital communication channels. These developments, which further increase the importance of digital data ... -
Digital era and new methods for employee recruitment
(IGI Global, 2019)The ever-increasing digitalization in today's business processes-and incredibly fast-growing markets- have created a more competitive business environment. And, this more competitive business environment has led companies ... -
Digitalization of human resources: E-HR
(IGI Global, 2019)Recent decades brought about astonishing technologies that affected organizations in several ways. With the latest developments, organizations earned the capabilities to carry out their functions more efficiently and ... -
E-Retailing practices in mobile marketing: The case of getir application
(IGI Global, 2019)Today, the Internet has become a frequently-used tool in trading information, products, and services. Together with the transformations in the Internet, new media, and mobile technologies, the retail sector is also developing ... -
E-Trading decision making: An integrated digital marketing approach with theory and cases
(IGI Global, 2019)Electronic trade has a key role for today's companies with help of technology affecting marketing environment. The emergence of the Internet has led to huge changes in both the production and strategy channels and the ... -
The economic and environmental importance of Akkuyu nuclear power plant in Turkey
(IGI Global, 2021)Turkey's energy consumption grown because Turkish economic volume, industrialization, and population have increased. The way to meet this energy need is to have a sustainable energy resource. Turkey does not have the enough ... -
Effect of demographics on use intention of gamified systems
(IGI Global, 2018)Gamification has become an influential term in diverse fields ranging from education to systems development and marketing. The recent intensifying emphasis is attributable to enabling technologies and successful practical ... -
Effect of spiritual leadership on intention to quit: Mediator effect of person-organization fit
(IGI Global, 2023)Spiritual leadership is a holistic leadership approach through which organizational members can experience their connection with their spiritual realities. With the help of spiritual leadership, employees can find the inner ... -
The effects of industry 4.0 on labor force attributes and new challenges
(IGI Global, 2019)Unmanned factories became a topic of discussion after the concept of Industry 4.0 was first introduced in the Hannover Fair in 2001, and increasing the computerization level in business life and supporting the production ... -
Electronic payment systems in electronic commerce
(IGI Global, 2019)Technological advances and correspondingly the spreading usage of the Internet have significantly changed commerce, and also the concept of money has become more abstract. Customers with the help of the technological ...