Özsürünç, Recep2023-04-102023-04-102023Özsürünç, R. (2023). The role of data mining in digital transformation. Contributions to Management Science içinde (177-190. ss.). Springer Science and Business Media Deutschland GmbH. https://dx.doi.org/10.1007/978-3-031-23432-3_151431-1941https://dx.doi.org/10.1007/978-3-031-23432-3_15https://hdl.handle.net/20.500.12511/10833As technologies develop in social and business life, approaches change. Different technologies bring about physical and mental transformations. It is possible to do any work more easily with the development of technologies. But this is possible for the one who adapts those technologies. Digital transformation has created many opportunities for companies to adapt to technological transformation. Easier access to customers, the ability to sell products without physical locations, and the acceleration of cancellation and return processes are great opportunities for companies. Taking advantage of these opportunities is possible by completing the digital transformation process. In this chapter, the role and importance of data mining, which are the most important steps of the digital transformation process, are mentioned. Since the digital transformation process requires digitization, “data” has become the most important digital asset of firms. If the data mining processes are texisting data. Effective use of data mining, which is the most important pillar of digital transformation, is possible with a full understanding of data mining. Therefore, the data mining process is explained in detail.eninfo:eu-repo/semantics/closedAccessData MiningDigital TransformationDigitalizationBook Chapter17719010.1007/978-3-031-23432-3_152-s2.0-85151267150Q4