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Examining the attitude toward halal food products: The case of a private university
(International Business Information Management Association, 2018)Companies, governments, and consumers have considered the halal food products with the increase in the number of products certified as halal across the local and global markets. The purpose of the study is to investigate ... -
The effect of brand-relationship quality on positive word-of-mouth intention
(IEOM Society, 2021)Measurement and management of consumer relationships with brands are critical issue that marketers have focused on for years. The quality of the relationship between the consumer and brand affects behavioral intention in ...