Bölüm "İstanbul Medipol Üniversitesi, İletişim Fakültesi, Halkla İlişkiler ve Reklamcılık Bölümü" Scopus İndeksli Yayınlar Koleksiyonu için listeleme
Toplam kayıt 9, listelenen: 1-9
-
Brand coolness in a competitive environment: An empirical study on starbucks Turkey
(Springer, 2020)Brand-consumer relationship is a major area of research for many years and many aspects of brand related concepts have been studied in different contexts. As being one of the fundamental brand phenomenons, brand personality ... -
A comparative study on attitudes towards SMS advertising and mobile application advertising
(Inderscience Enterprises Ltd, 2017)The objective of the present study is to determine the major factors influencing consumers' attitudes towards two major types of mobile marketing activities: SMS advertising and mobile application advertising. It also ... -
Creating public opinion in digitalized renewable energy projects: The case of the Konya city
(Springer Science and Business Media Deutschland GmbH, 2023)Turkey has a rich climate diversity, and it is one of the countries that has developed in recent years renewable energy production. Renewable energy resources, which are among the elements that ensure the economic independence ... -
Electrical vehicles in the context of sustainability: An analysis through social media platforms
(Springer Science and Business Media Deutschland GmbH, 2024)The issue of “accessible and clean energy,” which emerges as the 7th Goal as part of the Sustainable Development Goals set by the United Nations, has become an urgent priority for humanity. In recent years, the necessity ... -
An empirical study on consumer attitudes toward renewable energy in Turkey
(Emerald Group Publishing Ltd., 2023)Increasing dependence on energy in the world, the energy used in production processes being highly dependent on nonrenewable resources, environmental pollution as a result of these activities, and the depletion of natural ... -
Factors affecting health tourism and international health-care facility choice
(Emerald Group Publishing Ltd., 2017)Purpose: Health-care tourism has become a major industry in the past decade. Following the increasing activity in health-care tourism, the decision-making process of consumers in choosing an international health-care ... -
Framing effects on renewable energy news
(Springer Science and Business Media Deutschland GmbH, 2023)The use and development of renewable energy technologies and sources have become a significant policy incentive in many countries across the globe. Promoting renewable energy was already instituted in most nations, but ... -
Social reflections of renewable energy: Wind energy in Turkey
(Springer Science and Business Media Deutschland GmbH, 2022)The Renewable energy consumption is promoted nationally by various organizations and countries due to its environmentally friendly feature within the measures taken against the global climate crisis. Wind energy, which is ... -
Sustainability, corporate social responsibility and renewable energy: The key takeaways
(Springer Science and Business Media Deutschland GmbH, 2023)The world’s reliance on energy is growing. It is clear that the world’s economic growth approach from the Industrial Revolution to the present is no longer sustainable. The fact that the energy required in manufacturing ...