ORCID "0000-0003-0887-5963" Makale Koleksiyonu için listeleme
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Corporate sustainability reporting practices in Turkey
Bozaykut Bük, Tuba (2020)Companies have increasingly adopted and implemented corporate sustainability practices as ethical and responsible businessguidelines, environment management systems, social responsibility projects. The increase in corporate ... -
Using the fuzzy multicriteria decision making approach to evaluate brand equity: A study of privatized firms
Dinçer, Hasan; Bozaykut-Bük, Tuba; Emir, Şenol; Yüksel, Serhat; Ashill, Nicholas (Emerald Group Publishing, 2020)Purpose: The purpose of this paper is to present a multidimensional evaluation of brand equity performance incorporating dimensions adopted from the balance scorecard (BSC) approach to business performance. Design/method ...