Ara
Toplam kayıt 49, listelenen: 41-49
Evaluating the importance of behavioral finance in the financial marketing area: An analysis of turkish academic studies
(IGI Global, 2019)
This chapter investigates the thesis in Turkey written in the field of behavioral finance. An important objective is to guide the relevant researchers who are missing in the fields in the literature. For this purpose, 60 ...
Innovative call center applications focused on financial marketing in the Turkish banking sector
(IGI Global, 2019)
As a result of globalization, call centers of banks that develop rapidly by the virtue of the technology become an important unit which brings first contact with customers. Nowadays, call centers not only give support to ...
Handbook of research on decision-making techniques in financial marketing
(IGI Global, 2019)
Consumer needs and demands are constantly changing. Because of this, marketing science and finance have their own concepts and theoretical backgrounds for evaluating consumer-related challenges. However, examining the ...
Evaluation of customer expectations-based new product and service development process: An analysis for the Turkish banking sector
(IGI Global, 2019)
This chapter analyzed customer expectations-based new product and service development process in banking sector for the Turkish banking sector. In-depth interview technique was used. Four dimensions (finance, technology, ...
Using smart contracts via blockchain technology for effective cost management in health services
(Springer Science and Business Media Deutschland GmbH, 2019)
Societies evolved towards a knowledge-based construct with technology by providing a change in the methods of traditional production and service presentation. In today’s information societies, digital technologies enable ...
PESTEL analysis-based evaluation of marketing strategies in the European banking sector: An application with IT2 Fuzzy DEMATEL
(IGI Global, 2019)
This chapter evaluates the marketing strategies in European banking sector. In this context, six dimensions of PESTEL analysis (politic, economic, sociological, technologic, environmental, and legal) are taken into the ...
The importance of ethics and corporate social responsibility in financial markets: A literature review and recommendations for ethical and Islamic banking
(IGI Global, 2019)
This chapter mainly focuses on the literature about the relationship between ethics, corporate social responsibility, and financial markets, which is broad and diverse as well as multi-disciplined. Some are concerned only ...
Ahmet Mithat Efendi’de Sa’y U amel düşüncesi ve Râkım Efendi
(İstanbul Gelişim Üniversitesi, 2019)
19. yüzyılda Osmanlı Devleti iktisadi kalkınmayı gerçekleştirmek ve Avrupa devletlerin seviyesine ulaşmak için devlet öncülüğünde birçok girişimde bulunmasına karşın bundan gerekli başarıyı elde edememiştir. Bu nedenle ...
II. Meşrutiyet dönemi Osmanlı Devletinde himaye düşüncesi
(Adıyaman Üniversitesi, 2019)
1870’lerden sonra korumacı politikaların yürütülmesi gerektiğini savunan Osmanlı aydınları görülmüştür. Ahmet Mithat, Mizancı Murat ve Akyiğitzade Musa gibi Osmanlı aydınları Alman iktisatçı Friedrich List’ten etkilenmiş ...